This is Gaya – a beautiful Saigon store featuring a mix of lacquerware, clothing by Cambodia’s Romyda Keth (of Phnom Penh’s Ambre), and stylish furniture and homewares. It used to be on Ton That Thiep but moved to this location on Le Lai (not Le Loi!) a few months ago. I love the 70s building – curved, yet adorned with sharp and striking lines. The internal renovation of the building is gorgeous too, especially the top-floor atrium. Well worth a look if you’re in Saigon!
P.S. The black and white checkered building in the background is Zen Plaza (on Nguyen Trai) – a department store with some particularly unique fashion on the ground floor by Vietnamese designers. And there’s a Charles & Keith shoe shop a few doors down plus many other clothing and shoe stores to explore. Overall – a great little fashion district!